skullcandy packaging example

Skullcandy - Packaging

What’s the best way to get people to check out your newest headphones? By pretending they’re a box of delicious donuts of course.

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Taste this doughnut.
And by taste we mean listen. And by doughnut we mean these awesome headphones.
Introducing The Grind.
The auditory equivalent of the most incredible doughnut you’ve ever tasted. In fact it’s got all the flavor of the most decadent headphones at a very diet price.
And because we know you don’t want to be “that guy” and eat a whole box of figurative doughnuts yourself, Hook-Up a friend and let them taste what it’s like to live at full volume.

Please don’t eat The Grind.
Even though they sound delicious, these headphones are for listening not snacking.
Mouth watering sound and incredible style with all of the flavor and none of the filler. It shouldn’t be possible. But it is.
And we did it.
But don’t keep it to yourself. Hook-Up a friend and let them taste the experience of living life at full volume too.
And again, as tempting as it is, we can’t emphasize enough. Do not eat The Grind.

Hey, these doughnuts taste funny.
That’s because they’re headphones. You’re not supposed to eat them.
Welcome to The Grind. The best thing to happen to headphones since, well, doughnuts.
All of the flavor and none of the filler. That means we cut out everything that doesn’t matter so you could have the most delectable audio experience of your life.
And the best way to enjoy something this good is with a friend, so Hook-Up a compadre and let them taste what it’s like to live at full volume.

Writer, Creative Director