A movie is the last place you want to be interrupted by 3 horrible commercials, but that’s exactly what we did.
To highlight the all-new TiVo BOLT and it’s commercial skipping capabilities, we installed 13 hidden cameras in a movie theatre to capture the amazing reactions of some very irritated moviegoers. And afterwards, we threw an experiential and social event where all our participants could have a few drinks, learn about the product and get a free BOLT.
Here are some very important numbers for people that are into that kind of thing.
16MM+ in earned media impressions for one stunt Adweek “Ad of the Day” The Drum “Ad of the Week 50k+ new fans 312% increase in engagement