A movie is the last place you want to be interrupted by 3 horrible commercials, but that’s exactly what we did.

To highlight the all-new TiVo BOLT and it’s commercial skipping capabilities, we installed 13 hidden cameras in a movie theatre to capture the amazing reactions of some very irritated moviegoers. And afterwards, we threw an experiential and social event where all our participants could have a few drinks, learn about the product and get a free BOLT.

Here are some very important numbers for people that are into that kind of thing.

16MM+ in earned media impressions for one stunt
Adweek “Ad of the Day”
The Drum “Ad of the Week
50k+ new fans
312% increase in engagement

Case Study Video – This bad boy was the Adweek Ad of the Day.