The biggest problem with Austin City Limits is that there’s too much. You’ve got the festival, the TV show, the live music venue, merchandising, a record label, DVD distribution and more. But you have to go to a number of different places online to find the thing you need. We decided to break out a new logo and bring everything under one roof; retaining elements of the original voice and imagery, while making ACL.com the one place to go for everything Austin City Limits.

Note: This was just a spec project, so ACL.com, as we’ve envisioned it, is not functional. But if they want to drop some serious coinage, we’d be happy to make this happen.