TiVo - The Birth - #HappyMom vs. #HorrifiedMom
TiVo wanted everyone to know about cord cutting and their Roamio OTA product, so I thought having a woman give birth to one of these amazing machines would be the best way to do it. We did 2 versions, #HappyMom vs. #HorrfiedMom, and had a social media contest to see which version our audience preferred. No surprise, #HappyMom won.
You want metrics? I got your metrics.
9% lift YOY in TiVo subscribers
7.9% increase in YOY revenue
Churn rate decreased to 1.4%, down from 1.6% from the previous year
Writer, Creative Director