skullcandy spring break
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skull candy the grind spring break

Skullcandy - The Grind Hook-Up Meets Spring Break

Metrics type things.

38k Facebook views on First Day (unpaid)
101k YouTube views on First Day
605k Social media impressions in First Week

Skullcandy wanted to hook-up a bunch of unsuspecting Spring Breakers and this is the result.

Writer, Creative Director